Want to get the most targeted traffic to your site? Of course the obvious answer is yes!
Here is the problem…Generalized keywords, broad generic terms are the terms that are most widely used in your niche, however they are the hardest to rank for. And really, you don’t want to rank for them anyway. These broad terms may get you a a bunch of traffic but will rarely turn any sales.
This is where Long Tail Keywords come in.
What are long tail keywords? Long tail keywords consist of a phrase of somewhere between 1 to 4 words (sometimes more) related to your niche. Using long tail keywords will produce less traffic, but they will provide more targeted traffic, the kind that results in conversions.
Lets take a look at an example in the pet niche. Searching the term “dog clothes” returns almost 4.5 million results. How easy do you think it will be for a brand new site to rank high for this type of keyword? Not be easy at all!
Realizing that we can probably not rank for such a broad keyword, lets looks at a more specific long tail keyword phrase – “betty boop denim dog clothes”. This search returns a much smaller number, 17,700.
I know, some of you are saying, this is still a pretty high number for competition. But wouldn’t you agree that it will be much easier to rank among 17,700 vs. 4,390,000?
{ 1 comment… read it below or add one }
Yes at last we all have an equal chance at ranking well in Google if only we can target long tail keywords! And it is a fact that searchers want more precision in their search so long tail keywords are being searched for like never before. The real issue is to laser focus on exactly what is being searched for and it can be quite surprising – not always the keyword phrases you would suppose carry the popularity. I find the Google keyword tool an endlessly fascinating insight into profitable longtails. And much of my marketing is first spent there long before setting up a website or ordering product!