You say “nitch”, I say “neesh”, and she says “neeshae”, but it really doesn’t matter how you say it. It all means the same thing. A niche is defined as a distinct segment of a market.
In the Internet Marketing world a niche is a specific subject or topic that you wish to focus on, become an expert in, create products about or sell products around.
For instance, let say that you, as an Internet Marketer, wanted to concentrate on health related products. Well as you probably know this is a huge market. When you say talk about health related products you could be talking about any number of different topics; vitamins, exercise equipment, dieting, etc.
Trying to tackle a huge market such as this would be very difficult. This is where you will do your research and decide which “niche” in the health related field you want to focus on.
I will be discussing niche research methods, keyword research and more in future posts.
What would you like to know about choosing a niche? Comment below and let me know so I can post articles in your area of interest.
