What are Long Tail Keywords?

by admin on July 3, 2010

Want to get the most targeted traffic to your site? Of course the obvious answer is yes!

Here is the problem…Generalized keywords, broad generic terms are the terms that are most widely used in your niche, however they are the hardest to rank for. And really, you don’t want to rank for them anyway. These broad terms may get you a a bunch of traffic but will rarely turn any sales.

This is where Long Tail Keywords come in.

What are long tail keywords? Long tail keywords consist of a phrase of somewhere between 1 to 4 words (sometimes more) related to your niche. Using long tail keywords will produce less traffic, but they will provide more targeted traffic, the kind that results in conversions.

Lets take a look at an example in the pet niche. Searching the term “dog clothes” returns almost 4.5 million results. How easy do you think it will be for a brand new site to rank high for this type of keyword? Not be easy at all!

Realizing that we can probably not rank for such a broad keyword, lets looks at a more specific long tail keyword phrase – “betty boop denim dog clothes”. This search returns a much smaller number, 17,700.

I know, some of you are saying, this is still a pretty high number for competition.  But wouldn’t you agree that it will be much easier to rank among 17,700 vs. 4,390,000?


Keyword research is one of the most important aspect of Internet Marketing. Before deciding on a niche, you must research the niche. Not only to verify there are products available to sell but also that people are actually interested in the niche and are searching for it.

Keyword research is also very helpful in narrowing down a niche so you are not promoting to a huge market. This will help you to get targeted traffic. Targeted traffic is very important to anyone who wants to make sales. I mean really, would you rather get 1000 untargeted hits a day on your website and and no sales OR 100 targeted hits to hour site and make sales!!! I know what I would choose.

Even though keyword research is a huge necessity, it isn’t always as simple as it sounds. Using tools designed for keyword research are really a must. It would be torturous to do it manually. There are several tools available. I use both a free tool and a paid tool; Wordtracker and Market Samurai.

I will be reaching out to you with these tools. I plan on showing you what you can do with them and why you should not ignore them.

What are your favorite keyword research tools? Let me know below so I can show what can be done with them.


Have You Heard About the 30 Day Challenge?

June 26, 2010

If you are new to Internet Marketing, you may not have heard about the 30 Day Challenge that is about to begin. This is the perfect opportunity for you to learn what really matters about starting a business and how to do accomplish it.
Ed Dale (@Ed_Dale, #30dc), a well known and successful internet marketer began [...]

Read the full article →

So, what is a niche anyway?

June 23, 2010

You say “nitch”, I say “neesh”, and she says “neeshae”, but it really doesn’t matter how you say it. It all means the same thing. A niche is defined as a distinct segment of a market.
In the Internet Marketing world a niche is a specific subject or topic that you wish to focus on, become [...]

Read the full article →